2601 Gentilly Boulevard
New Orleans, Louisiana 70122
Three years after the devastation of Hurricane Katrina, Dillard University embarked on a major rebranding initiative. The step was taken to reimagine the University’s brand identity based on research, observations by marketing experts and interviews with students, faculty and staff. From those efforts came a brand identity that captured Dillard’s mixture of vibrant spirit, esteemed heritage and institutional resilience combined with a contemporary flare.
More than a decade later, that brand is still strong. The logos feature Dillard's classic blue and white accented with green representing the “Jewel of Gentilly,” one of the most beautiful college campuses in the nation. Our brand identity is designed to communicate the energy found in moments of connection on the Oaks, in Kearny, Dent, our offices, the residence halls, Lawless or in classrooms. Our brand identity is also designed to communicate the pride that “Fair Dillard’s” alumni consistently emit.
The purpose of these guidelines is to create consistency in the way all units present Dillard University. By being consistent, the Dillard community speaks with one powerful voice.
Dillard’s visual identity guidelines apply to all official University communications and will be included on all publications, stationary (letterhead and envelopes), business cards, collateral and online applications. All official University, departmental and office publications must communicate consistent branding, regardless of where or by whom content is produced. These guidelines and graphic standards apply to all Dillard University communications, all external uses of the logo on merchandise, signage and other applications in the public domain.
THE IMPORTANCE OF A LOGO
Our graphic identity consists of three major components--the institutional marks, the presidential seal and the athletics logo also known as the spirit symbol.
A logo is any organization's official mark. Think of a logo the way you think of your personal signature. Your signature officially represents your identity on important documents. Now, think of how you would react, or have reacted, when someone forged your signature. That is what a logo means to an organization. Dillard's institutional logo is the University's signature, the primary means of communicating our identity to the public.
Like other organizations, Dillard uses stylized images to represent the University on social media. Note that a social media profile image may incorporate the logo or wordmark; but that image would be used solely for social media since it is a specialized space. A social media image is not meant to serve as an institutional logo.
To maintain a consistent institutional identity, the following guidelines must be followed closely wherever the marks are used.
This is Dillard's OFFICIAL INSTITUTIONAL LOGO. It is the main means of communicating Dillard University's identity.
The University seal is the official mark of the Dillard University president. It should be used ONLY with the written permission of the Office of the President.
The official athletic logo features the Dillard Bleu Devils wordmark with a "DU" shield above it. The wordmark may be used independently, however, the DU shield should only appear with the wordmark, NEVER independently.
As of January 2021, Dillard added a University badge to the collection of marks. The badge is NOT to be used in place of the official institutional logo. The badge is used on social media and special designs such as lapel pins, decals and portfolios.
A one-color logo is used when printing in one color is the only option e.g., print ads and graphic design projects. A grayscale mark is for use on black and white applications such as fax headers, newspaper advertising and endorsements. Note that the name Dillard does not appear on the shield. Because of this, do not use the shield as a sole branding element.
There are times that there will be limited space for the entire logo. In those cases, it is permissible to use the text-only version or wordmark.
To maintain consistency across the most common formats in Dillard’s communications, standard sizes of the mark are to be used. Use a 2” wide wordmark on all U.S. letter-sized documents. Use a 2” wide mark on PowerPoint documents, onscreen applications and smaller format communications.
The logos should never be reproduced smaller than 2”.
Exclusion Zone Around the Logo
The exclusion zone is designed to ensure that the logotype is not crowded by other elements. The diagram below shows the minimum clear space that should surround the mark, however, it is preferable to give as much clear space as possible. The boundaries of the exclusion zone are indicated by an X which is determined by the space between the crest and the text.
Consistency is the lifeblood of branding, therefore, maintaining the integrity of the University’s logo is important. Always use the logo in a clear, consistent and legible manner. Do not create your own custom logo, especially for social media. Again, think of the University's logo the way you think of your personal signature. Most importantly, never stretch or distort any of the logos or word marks. Here are examples of common incorrect uses of the logo.
Incorrect one color:
Incorrect shades of blue and green:
Incorrect orientation of the wordmark with the crest:
Incorrect use of the presidential seal.
Unapproved logo and incorrect use of the wordmark.
Strong, well-ordered typography plays a key part in the creation of powerful communications across all mediums. It expresses tone of voice as well as unity and clarity. The Dillard identity is based on a clearly defined typographic style. This style must be followed in every printed communication we produce.
There are three fonts that are used primarily in University editorial communications:
This font is Dillard’s primary/display font as it makes the wordmark. It is likely that you will not find this font as part of your standard font package, but it can be used in specially designed pieces of collateral.
This font is part of most standard font packages. This font is preferable for all documents and correspondence with clients and outside parties as well as PowerPoint presentations.
Arial is used in day-to-day applications when neither Mrs. Eaves nor Gill Sans is available. Arial is readily available in the vast majority of standard font packages.
A color palette was carefully selected to include the primary Dillard graphic design colors and a range of secondary colors used as accent colors for use in publications, presentations, graphic design and other documents. It should be noted that Dillard’s official colors are royal blue and white. Green was added in the post-Katrina rebranding effort as a primary accent color.
The logo can only be reproduced in color using the designated Pantone Matching System (PMS), CMYK (cyan, magenta, yellow, key [black]), RGB (red, green, blue) or hexadecimal (hex) colors. When working on a project or contracting an external agency for projects, these codes will assign the most accurate colors.
Note that the colors include “C” after the PMS code. This means that the color is best suited for coated surfaces such as smooth or glossy paper. Likewise, this set of colors is best used for websites.
This is the primary color palette.
PMS: 661 C
CMYK: 100 81 0 13
RGB: 0 53 148
PMS: 576 C
CMYK: 48 6 79 17
RGB: 120 57 74
The secondary colors should only be used in instances where our primary colors are already in use. They are best suited for design projects that call for additional elements.
PMS: 485 C
CMYK: 0 95 100 0
RGB: 218 41 28
PMS: 299 C
CMYK: 79 7 0 0
RGB: 0 163 224
PMS: 2613 C
CMYK: 68 100 0 8
RGB: 103 30 117
PMS: 809 C
CMYK: 7 0 100 0
RGB: 225 224 0
Palette best for printing on uncoated paper or surfaces:
PMS: 2738 U
CMYK: 98 90 0 1
RGB: 71 77 164
PMS: 576 U
CMYK: 51 7 82 16
RGB: 123 155 98
Secondary uncoated colors:
PMS: 1795 U
CMYK: 0 90 89 0
RGB: 218 89 89
PMS: 2925 U
CMYK: 78. 26 0 0
RGB: 64 151 219
PMS: 2623 U
CMYK: 61 95 2 20
RGB: 117 85 122
PMS: 396 U
CMYK: 9 0 98 0
RGB: 218 226 0
2601 Gentilly Boulevard
New Orleans, Louisiana 70122